Black Excellence: A Look Into How Nigeria’s Mr. Eazi Becomes One Of The Most Successful Music Entrepreneurs In Africa Today

Mr. Eazi, born Oluwatosin Ajibade,  has made a name for himself in the music industry with his distinct “Banku Music.” His unique musical style has earned him global acclaim, propelling him to the forefront of the world music scene. His recent musical collaborations demonstrate his reputation.

He has had global hits with artists such as Kwesi Arthur, Diplo, Rita Ora, Wiz Kid, Sarkodie, Lil Kesh, and Burna Boy. Skin Tight, Pour Me Water, Short Skirt, and Leg Over are some of his chart-topping singles.

Mr. Eazi is a tech entrepreneur and venture capitalist in addition to being a musician. He is constructing a business empire that is poised to ‘explode.’ In case it comes as a surprise, Mr. Eazi has always had an entrepreneurial spirit.

Mr. Eazi, who was born in Nigeria, was studying mechanical engineering at Ghana’s Kwame Nkrumah University of Science and Technology while also running an entertainment business on the side. According to Techpoint Africa, the venture was in charge of bringing some of the top artists to the university for performances.

 

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The musician has combined his music career with entrepreneurship since his first venture at university. When he returned to Nigeria at the age of 23, he was involved in six business ventures, including the importation of soft drinks, gold mining, and food distribution.

In 2019, he established emPawa Africa, an African-focused music services company that works with African artists, producers, and independent labels. Thirty musicians were chosen for his emPawa Africa program, where they received funding and mentoring to help them advance their musical careers, with YouTube as a partner.

According to Mr. Eazi, the inspiration for establishing emPawa was the desire to give back to Africa’s music industry and assist new artists in reaching their full potential.

“EmPawa is an initiative I created with a simple mission: to help new artists reach their full musical potential by providing them with the knowledge and funding to do so,” Mr. Eazi stated on his company’s website. “It’s something I wish someone had made when I first began making music.” Sometimes it only takes one person to believe in you.”

According to his website, the artiste and CEO collaborated with Diplo, Afrobeats producers E. Kelly, Juls, and GuiltyBeatz, South African rapper Kwesta, Ghanaian rapper Sarkodie, Tanzanian music superstar Diamond Platnumz, veteran DJ Neptune, and executives from the African music industry for his emPawa Africa program.

According to Tech Point Africa, Nigeria’s Joeboy and Ghana’s J Derobe were discovered through empower’s incubator program. Furthermore, the platform has over three billion streams, a publishing partnership with Kobalt, its own Detty Rave festival, and a premier event center.

Mr. Eazi’s other ventures include the African fintech firm PawaPay, in addition to empowering. Pawapay is currently available in Zambia, Cameroon, Kenya, Tanzania, Uganda, Ghana, and Rwanda. He is also the founder of Zagadat Capital, an investment firm. Regardless of his business ventures, music is an important part of his life. The 30-year-old explained why to Tech Point Africa:

“When I read Jay-book, Z’s Empire State of Mind, I felt like I’d seen the blueprint, the future, and what could come out of it.” That’s why I decided that music would be the most popular of all the things I was passionate about. “I knew it would come to this point where I would become influential enough for music to open doors for me and provide the cash flow I needed to have more creative freedom.”

It was not surprising for the 30-year-old music star to become an entrepreneur because he grew up in an entrepreneurial family. His mother ran a small business, and his father was a pilot who later founded an aviation consulting firm.

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