Drake’s Walk Into Amassing A $180 Million Net Worth

by Duke Magazine

Aubrey “Drake” Graham is undoubtably one of the most successful artistes of all time. The Canadian-born musician, philanthropist, fashion icon, and entrepreneur has mastered melodic rapping, and in 10 years, has been able to accrue a $180 million dollar net worth, according to Celebrity Net Worth.

Drake has a resume and work ethic that gave a pointer to his childhood. He first appeared on the scene when he was 14-years-old as the character Jimmy Brooks in the Canadian teen drama, “Degrassi.” Drake appeared on the show from 2001 to 2008, and according to an Instagram post he shared in 2016, he still receives royalties in that regard.

However, the “God’s Plan” crooner truly made great feats in the music industry. In 2019, he was named the third highest-paid rapper, according to Forbes. In that same year, he reportedly earned $75 million and was the most-streamed artiste of any genre. Meanwhile, during his “Summer Sixteen Tour,” he earned up to $84.3 million, grossing approximately $1.56 million per show.

Drake also rakes in a few million dollars a year with his OVO (October’s Very Own) music label and clothing brand. He founded OVO along with producer, Noah “40” Shebib, and Oliver El-Khatib, in 2012. The brand’s golden owl logo became popular among Drake’s fans and adorns a variety of apparel from $160 sweatsuits to $35 hats. According to Business of Fashion,  the OVO label was projected to exceed $50 million in annual revenue in 2018 alone.

Another stream of his wealth flows from strategic partnerships, campaigns, and endorsements, including Sprite, Burger King, Whataburger, Nike and Apple.

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