Seye Ogunniyi is the managing Director and CEO of Cross Marketing Support Limited situated in Ikeja, Lagos, a position he took up in June 2003. Ogunniyi is a native of Awe, Oyo State, Nigeria.
Cross Marketing Support Ltd, an integrated marketing communications company with strong bias for sales promotion, experiential marketing, channel development and merchandising. Its operation kicked-off in March 2003.
The agency is recognised for leadership, well trained in BTL activations from Tequila Nigeria and Leo Direct among other companies.
The company, Cross Marketing has worked with diverse leading multinational companies that eulogise and understand BTL advertising. Among them are Procter & Gamble, Guinness, Indomie, MTN Nigeria, MTS, Rainbownet, Nutri C, Starcomms, Glaxo Smithkline, Unilever, even and some states governments.
In 2007, Cross Marketing won an international award at the prestigious Field Marketing & Brand Experience (FM&BE) event in UK. Notably, the event witnessed different works and case studies more than 300 agencies from USA, South America, Europe and Canada. Cross Marketing also won the Brand Performer Award 2007 and Global Agency of the Year.
Ogunniyi who is one of the two brains behind Cross Marketing Support Limited attended Methodist Boys High School and later proceeded to Ogun State State University to study Philosophy.