Ghana’s dancing pallbearers sold their famous coffin dance meme as a Non-Fungible Token (NFT) for more than a million dollars.
Zlodei Advertising, a Ukrainian advertising agency, led the sale of the meme. The agency stated that it sold it at an NFT auction for 327 ETH (ether), or $1,047,806. 3F Music, based in Dubai, won the bidding round. As a result, 3F Music is now the sole owner of the Coffin Dance meme.
According to the New Voice of Ukraine, at least $250,000 from the sale will benefit Ukraine through the international charitable foundation Come Back Alive. In addition, the stars of the viral video and the creator of the meme will each receive $500,000, while the advertising agency will receive $250,000.
We negotiated for a long time – nearly a year and a half… We have been actively working on the concept, which was changed due to the outbreak of war, for the last few months. However, the result is cool. “We are thrilled to share this success with you even more,” the Coffin Dance token’s creators said on Facebook.
“Previously, we made almost no money from our popularity.” The music label monetized all meme videos. We need your help, as well as help from Ukraine, to continue our creative development. “We can do a lot if we finally have the resources to develop our creativity; this will also give an ever-increasing value to our world fame put up for auction,” the group’s leader, Benjamin Aidoo, added.
In the midst of the pandemic in 2020, the dancing pallbearers went viral, attracting both local and international attention. Their coffin dance meme served as a warning message for people to stay indoors to stop the spread of the virus and save their lives.
Former US President Donald Trump even shared the meme on his official Facebook page, mocking a controversial statement made by his Democratic opponent, Joe Biden.
“Our dance has always been cheerful, and we have tried to bring a smile to this world amid adversity.” We do not consider death to be a good thing. It’s a disaster. And, throughout our dance, we hope to heal the souls and hearts of loved ones and relatives,” Aidoo explained.