Jeffrey Wright’s Brooklyn For Life! Initiative gets $250K support from AT&T to support Brooklyn frontline workers

by Duke Magazine

Jeffrey Wright is no doubt a bright actor, but at the same time a Brooklyn resident doing great things for his borough. Recently in March, Wright launched the ‘Brooklyn for Life!’, which is an initiative working as a small operation, with one local pizzeria and a Caribbean soul food cafe delivering 200 meals per day to Brooklyn Hospital. It has since its operation grown to 2500 meals per day with a provision of scheduling partnership of over 50 restaurants to ten medical facilities and 11 FDNY EMS stations across Brooklyn. In a bid to support this concept of provision in Brooklyn, the initiative was recently granted a $250,000 donation from AT&T and its sister company WarnerMedia as the initiative’s first corporate donation, which will broaden the efforts of supporting more local restaurants, including Peppa’s, Putnam Pub and Yemen Café who will join in to provide meals for hospital workers and first responders. 

Today, Brooklyn for Life! has raised $317,000 through GoFundMe from over 3,600 donors, $185,000 through direct donations and now, $250,000 from AT&T and WarnerMedia, which brings the initiative even closer to reaching its $1 million fundraising goal. One hundred percent of the funding goes directly to Brooklyn restaurants who otherwise may have had to close their doors in the crisis.

“Individual donors big and small have stepped up to help Brooklyn for Life! because they recognized the need and because they love Brooklyn. Now, AT&T and Warner Media have joined us as our first corporate partners. Whether individuals or corporations, we’re all connected, and we’ll only make it through this crisis working together. AT&T and Warner Media get that. I’m thankful,” said Wright

“Together, AT&T and Warner Media are honored to support Jeffrey Wright’s work with Brooklyn for Life! This project helps sustain the neighborhood restaurants that are the heart and soul of Brooklyn, and is a small but meaningful way to say ‘thank you’ to our frontline heroes,” said Patricia Jacobs, President, Northern Region, AT&T. “We hope our donation encourages others to help expand the reach of Brooklyn for Life! so that our treasured Brooklyn restaurants can stay open and our medical caregivers are supported during this time of crisis.”

“As a fellow Brooklyn resident, it’s particularly significant to me that, along with AT&T, WarnerMedia is collaborating with Jeffrey on this initiative that is investing in our beloved community,” said Dennis Williams, SVP, CSR, WarnerMedia. “It’s my hope that our contribution will prompt others to join us in helping, thanking and caring for those on the front line of this extraordinary crisis.”

Sending a message of support to Brooklyn, and to raise awareness of the project, Wright gathered his fellow Brooklynites to create the Brooklyn for Life! relief video, featuring Daniel Craig, Spike Lee, Chris Rock, and more.

Michael Thompson, owner of Brooklyn Moon Cáfe in Fort Greene also added 

“My mother raised me to always do what was right. So when the global ‘all hands on deck’ call came, I showed up the best way I could: cooking and caring for neighbors I couldn’t see. Special thanks to our community that has stepped up in this time to help one another and to allow me to do my part. Love is blind”.

Across the United States, AT&T has committed $5.5 million through AT&T Believes to World Central Kitchen, Salvation Army, Feeding America and Team Rubicon to provide much needed support in the form of nutritious meals for first responders, medical personnel and others in need affected by the coronavirus pandemic.

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