Man Crush Monday (MCM): Stephan Eyeson

Stephan Eyeson is a British-born Ghanaian entrepreneur. He is currently the founder and CEO of Survey54, a pan-African consumer intelligence gathering firm.

He was born in London, England, to Ghanaian parents. At the beginning of his university career, Eyeson’s aspirations to become a professional basketball player were shattered.

The basketball business he tried to start at the age of 19 was unsuccessful, so he turned to the data business.

 

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Eyeson joined Survey Monkey, an online survey development cloud-based software as a service company, after completing his master’s program in innovation and management at Loughborough University in the United Kingdom. He is now part of the team responsible for establishing their London enterprise function and serving customers in the EMEA region (Europe, Middle East, and Africa).

For the African market, where he had learned the nitty-gritty of the data business, it was time for him to branch out and start his own company.

Survey54 is a market research firm that collects data and analyzes consumer behavior using AI-powered insights

It was founded in 2019 to assist companies in better understanding African consumers and how that knowledge can influence their marketing strategies and, ultimately, their financial well-being. Survey54 is currently based primarily in the United Kingdom and South Africa, but its methods are capable of capturing data from around the world.

Consumer research at Survery54 makes use of a variety of mobile and AI-backed technologies, as well as a variety of delivery methods like SMS and USSD to reach people in rural areas and urban centers across the country. They have a large database of participants in four major countries, so they can get responses quickly. Each country’s specific needs are taken into account by Survey54 because they are solely focused on Africa.

Survey54 operates in all 54 African countries, but its most valuable data comes from Nigeria, South Africa, Kenya, and Ghana, in keeping with the company’s name.

We’ve had a positive impact on FMCGs, Fintech, Healthcare, and Food & Retail so far. The majority of our clients are international corporations that are either operating in Africa or are preparing to do so. However, local organizations are also active in the African market.

Eyeson’s long-term goal is to expand into the US market, but for the time being, he’s focused on turning Africa’s trove of data into millions of dollars in revenue for his startup.

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