The Ghana Football Association has announced betPawa as the new title sponsor of the Ghana Premier League.
The contract ceremony held at the Headquarters of Ghana’s football on Wednesday, August 3, 2022, with the GFA President Kurt Okraku and betPawa Majority shareholder and musician, Oluwatosin Oluwole Ajibade, also known as Mr Eazi in attendance to append their signatures on the deal.
Prior to this year’s move, the Ghana Premier League has been without a League title sponsor for almost to seven years.
The three-year deal is between the FA and the betting firm and is worth US$6million. It was revealed that a sum of each season, US$2million will be invested into the promotion of the Ghana Premier League for each session.
According to the GFA, all 18-clubs in the Ghana Premier League will receive their share of the sponsorship deal entered with betPawa. Also, as part of the deal, the GFA has initiated the “Locker-room Bonuses”, a winning bonus package for each player and technical team of a winning club in the Ghana Premier League.
The money will be transferred to the bank accounts of every member of the team shortly after the match.
It was also revealed that part of the sponsorship will be invested in the construction of an Astro-turf at the Ghanaman Soccer Center in Prampram and it will be named the betPawa pitch. The construction is however, expected to kick-start in October 2022.
The GFA is also expected to invest some amount of money into the marketing and promotion of the domestic league across the African continent, even beyond.
Notably, the partnership between the two parties has a sole aim of marketing the league and betPawa to become giants on the African continents.