The only Afrobeats producer chosen to represent Africa at the recent 2022 BET Hip Hop Awards is Simon Okeke, a Nigerian music producer and artist manager.
Okeke attended the event with his well-known Tik Tok influencer and actor sister, Dreaknowsbest, who also happens to be the host of the BET Next Up Afrobeat show and a brand ambassador for NISSAN, the sponsors of the BET award.
The producer, who was dressed in contemporary traditional garb, declared his delight in the Nigerian music business and referred to afro beats as the country’s most cherished export.
“I see a bright future for Afrobeats and Hip Hop fusion to make timeless chart-topping hits for the world to dance to. Black Sheriff and Blxckie of South Africa also got nominated in the Best International Flow category.”
Okeke is a brilliant producer, talent manager, and tech entrepreneur.
He is the proprietor of the Uber Freight-backed on-demand shipping and trucking software LoadzPro.
He oversees the career of vocalist Royal Ezenwa, who collaborated with chart-topping artist and Kulosa crooner Oxlade on the song “I Know.”
Under the direction of Okeke, Royal also collaborated with Royal & Buju on the song KILLAMAN.
King Combs, P. Diddy’s son, Kodak Black, Kamillion from HBO’s newest trending show Rap Sh!t, French Montana, T.I., and Dream Doll are just a few of the other international artists who attended the 2022 BET Hip Hop Awards.
On the red carpet, Okeke and his sister Drea were seen showing some of the foreign performers how to speak pidgin and other common Nigerian slang.
He said: “Afrobeats music touches the soul and anyone no matter the language, colour or culture can feel the beats, rhythms and want to dance to it.
“It started with Fela, Evolved in 2 face, Remedies, Dbanj, Don Jazzy and now Wiz Kid, Davido and Burna Boy are putting Afrobeats on the map with their songs trending topping world charts and packing our arenas. It feels like Hip Hop and RnB in the 80s, 90s, and 2000s and it continues to fuse with hip and RnB.
They also discussed the integration of Afrobeats with other genres. “Afrobeats is here to stay for the culture,” they claim.