The largest financial institution in the Middle East and Africa, Qatar National Bank, has appointed Senegalese-born TikToker and social media star Khabane “Khaby” Lame as its official FIFA World Cup Qatar 2022 brand ambassador.
The purpose of the strategic alliance, which comes after a number of recent endorsement deals for the media personality with Senegalese ancestry who has the largest TikTok following in the world, is to promote the bank’s function as the tournament’s Middle East and Africa sponsor.
With Qatar National Bank, Lame, who has more than 150 million TikTok followers, will unveil his first-ever television ad as part of the partnership. The concept of “dreaming big,” which serves as the basis for the bank’s participation in the 2022 FIFA World Cup, will be explored in the ad.
The choice of Lame as the bank’s ambassador, according to Heba Ali Al-Tamimi, general manager of Qatar National Bank Group Communications, represents Qatar’s boundless ambition to host the FIFA World Cup.
She added: “In a world where everything is possible, it is important to celebrate together in a world where Lame, much like Qatar, has achieved his goals by following his dreams.”
Lame responded with happiness and said he finds numerous parallels between himself and the bank in response to being chosen as the brand ambassador for Qatar National Bank.
Due to his widespread recognition, Lame is anticipated to make over $10 million this year, with endorsement deals making up the majority of his income.
The amount follows a lucrative contract with a Hollywood company that will pay him $750,000 for a single clip, which was just disclosed by Fortune, a U.S. global business magazine.
Lame primarily earns money from brand partnerships in the form of online material connected to his TikTok account.
In addition to his international popularity, his revenues drove him to the top of the 2022 Forbes Under 30 Europe Art & Culture list, which includes celebrities, artists, and social media content creators who are influencing European fashion and the arts.