On Thursday 23 June, 2022, Khaby Lame, a Senegalese-born was announced by Yahoo News as TikTok’s most followed user after just two years of joining the league of social media entrepreneurs. His new accomplishment will mean more brands looking for his services, thereby increasing his earnings which are already in million dollars.
22-year-old Khaby has surpassed the American TikTok star Charli D’Amelio, who was formerly the most followed TickTok user. Khaby has more than 142.7 million followers unlike D’Amelio’s who has 142.3 million.
Khaby who was a former factory worker lost his job during the pandemic.
Khaby though based in Italy gained popularity using TikTok’s duet and stitch features and reacting wordlessly to complicated life hacks. Khaby was born in Senegal in 2000 before he immigrated with his parents to Italy the following year.
After his high school, Khaby started work as machine operator in the northern city of Turin before he was laid off in March 2020. In an interview with Forbes, he said: “The pandemic had just started, and I was bored with a lot of time on my hands so I started making videos on TikTok.” Khaby TikTok clips are just “simple” hacks for things such as cleaning dishes and even closing doors.
Every day, I spend at least three hours looking for the right video to parody,” he explained. “I always try to be careful to not offend anyone with my videos, and I always prefer to joke with lighthearted parody.”
Khaby Lame’s net worth im 2022 was estimated to be around $13 Million in 2022 They also noted that he made $6 million in 2021 according to CA report. He generates money from the videos which have clocked up an 2.3 billion likes in total, with each of his videos usually watched by tens of millions of people, brand endorsements and advertising. Techiegamers in its report also claimed Khaby charges brands at $50,000 for a single promotional video on TikTok and also estimated he makes $200,000 per month.
The number of streams from music lovers around the world determines the money he generates. While the above mentioned figures may be an estimate, it also point out a fact, the importance of the entertainment industry in Nigerian economy.