Woman Crush Wednesday (WCW): Amarachi Nwosu

Amarachi Nwosu is a Nigerian-American photographer, visual artist, and filmmaker. She is the founder of Melanin Unscripted, a creative platform, and agency geared at breaking stereotypes and blurring cultural lines by exposing complex identities and cultures around the world. Born in 1994 to Nigeria’s parents of Igbo, Itsekiri, and Ghanaian heritage, Nwosu’s involvement in culture traverses different industries from music, fashion, sports, and social impact. Her work is topical on bridging these spaces through visual storytelling and community impact.

Some highlights of her innovative profession are shooting a fashion story, ‘Sankofa’ at the Cape Coast Castle in Ghana for Vogue and her debut documentary “Black in Tokyo” being premiered at the International Center of Photography at the ICP Museum, New York City in 201. Also, she has screened the film in Tokyo, Japan at Ultra Super New Gallery in Harajuku.
In the world of music, Nwosu has been actively involved in pushing the Afrobeats and afro-fusion sound as a visual artist, music journalist, creative director, and brand manager. In a similar capacity, she has worked with artists like Mr Eazi, Yxng Bane, Nonso Amadi, Odunsi The Engine, Santi, Kwesi Arthur , and Tobi Lou.

Furthermore, the 27-year-old youth advocate has been responsible for bridging music and youth culture in places like Tokyo where she shot the first feature for The Fader highlighting the contemporary music scene in Tokyo, Japan[24] and she shot the first African woman to appear on Adidas Tokyo’s Instagram page as a way to highlight diversity in Japan.

In recognition of her tenacious creativity, Nwosu was named among the 100 Women’s campaign to celebrate Women’s History Month by Okay Africa in 2019. Recently, she was named among the six Nigerians recognized by Forbes Africa in 2021.

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